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remembering video games' greatest marketing campaigns

Remembering Video Games’ Greatest Marketing Campaigns

January 15, 2015 | by Ryan Dean

Earlier this month, I wrote an article exploring episodically released games, asking in short whether they truly added something to the industry, or if they were nothing more than a cheap marketing trick cooked up by video game publishers. This got me thinking about all the ways we’ve seen games marketed in the past…

Google Trends Reveal Gamer Habits and Lingering Stereotypes

Google Trends Reveal Gamer Habits and Lingering Stereotypes

December 3, 2014 | by Ryan Dean

Recently, I’ve landed myself a shiny new job as a digital marketing executive (go me)! Bragging aside, what it basically means is that Google has sort of become my life. A few weeks ago I came across the Google trends tool, a nifty piece of software that allows you to look at how people have been searching over the past ten years…