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Sep 20th
2013

Former Nintendo President Hiroshi Yamauchi Dies Aged 85

GameBoy Creator Passes On, Leaves Endearing Legacy

Hiroshi Yamauchi, great-grandson of Nintendo founder Fusajiro Yamauchi and the man credited with transforming the company, has died.

As President of Nintendo from 1949 to 2002, Yamauchi turned the corporation from a small company that made playing cards to the world’s largest video game company by revenue. Some of the company’s most popular franchises were introduced under his tenure, including Mario, Pokémon and The Legend of Zelda.

The news of his passing was confirmed in an official statement released by Nintendo stating: “former Nintendo president Mr Hiroshi Yamauchi… sadly passed away this morning”.

Yamauchi stepped down in 2002 after the launch of the GameCube, which received a mixed reception among both critics and gamers.

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