Published on May 7th, 2013 | by Joe Martin0
Amazon Cuts Basic Wii U Price To £149
Online Retailer Joins Asda In Price Cut Plan
Amazon has cut the price of the basic Wii U model to £149.
Unlike Asda, who also slashed the console’s price this week, Amazon is still selling the premium Wii U pack for £288.
Earlier this week, shortly after Nintendo missed its annual profit target by 50 per cent, president Satoru Iwata explained to investors why he believes sales of the Wii U have failed to meet expectations since the console launched in November.
“We have not been able to solidly communicate the product value of Wii U to our consumers yet, which has been a grand challenge for us,” he said.
“Some have the misunderstanding that Wii U is just Wii with a pad for games, and others even consider the Wii U GamePad as a peripheral device connectable to Wii. We feel deeply responsible for not having tried hard enough to have consumers understand the product.”